. >>> todays world aids day and one man says the traditional forms of educating people about the virus, they aren't effective. this is how he plans to make a world of difference in providing knowledge for youth. >> reporter: tom hays never thought he would be the face of a national campaign for world aids day. like so many other young people he says he didn't know much about the disease. that is until it was too late. two years agos hays found out he was hiv positive. >> i felt i'd been let down by my school system and other places i expect to get special health information from. i was a 25-year-old gay man living in london. i knew something about sexual health so i set out to create something that was approachable, yet educational for younger people. >> and so he started beyond positive, an online magazine geared toward helping young people understand the disease. >> we get near a hundred e- mails a day and most of them are people in their teens asking very very basic questions about safer sex, hiv, and std's, stuff you hope anybody would know. >> world health organization says young